These days, virtually each model has a YouTube channel. Nonetheless, virtually no manufacturers can boast a flourishing one.
Constructing a thriving YouTube channel is without doubt one of the most bold achievements a marketer can pursue. Not solely do it’s important to spend time scripting, producing, and enhancing movies, however you even have to verify your content material really resonates together with your target market.
To assist encourage you, we’ve put collectively a listing of video concepts that HubSpot has skilled success with on our personal YouTube channel. Learn on to get the artistic juices flowing.
YouTube Video Concepts
- About Us
- Ask Me Something
- Buyer Case Research
- Product Promos
1. About Us
Your “About Us” video’s primary job is to introduce your model to future prospects and make a superb first impression with them. Earlier than you set pen to paper, although, you could keep in mind that folks don’t simply need to know what your organization does and the way you do it. Additionally they need to know why you do it. Put merely, your model’s goal is what really resonates together with your viewers and evokes them to observe you.
So while you’re scripting your video, be sure you highlight why your group exists, the values you actually imagine in, and, finally, the rationale folks ought to care about your model. Solely then must you cowl what your services or products is and the way you construct or develop it.
As I method my one-year anniversary as a school graduate, actuality has formally sunk into my bones. As adults, we spend the vast majority of our lives working — and never hanging out with our associates like we did in the course of the glory days.
Nonetheless, I’ve additionally realized that should you love your job and firm, work isn’t some dreadful chore that you simply examine off your to-do checklist on a regular basis. It’s really a blessing and one thing you may’t think about residing your life with out.
With the intention to construct an organization that your workers love working for, cultivating an genuine, people-first tradition is a vital first step. When you do that, take into account making a video that highlights your tradition and your workers’ real praises about your organization. Not solely will it persuade elite expertise to use to your open roles, nevertheless it’ll make potential prospects assume extra extremely of your model.
3. Ask Me Something
Since your executives’ public notion immediately impacts folks’s sentiment towards your model, like Elon Musk and Tesla, they’re primarily the face of your organization. And with all of the standing, consideration, and aura surrounding them, your knee-jerk response could be to shine their interactions with the general public as a lot as doable.
Nonetheless, most individuals can spot a strolling press releases quicker than they will exit out of pop-up advert. So it’s really higher to set your executives free and permit them to genuinely work together with the general public.
Breaking down the obstacles between your executives and viewers additionally makes your followers really feel like they really know your leaders on a private stage — and this’ll develop a extra intimate and constant relationship between your organization and your potential prospects.
The most effective methods to attach your executives together with your viewers is by organising Ask Me Something or Q&A periods, the place folks can ask your executives any query they need and your executives conform to truthfully reply as a lot of their questions as they will.
Even in 2019, most corporations nonetheless stuff their YouTube channels with formulaic company movies which might be scripted in jargonese. Attempting to seize folks’s consideration with these boilerplate movies is sort of unattainable. That mentioned, what’s the very best technique for standing out from the group?
Nicely, in accordance with Psychology At this time, humans associate the same personality traits to brands as they do with people, so, identical to how we select the folks we spend our lives with, we interact with the manufacturers that can evoke heat emotions in us, particularly emotions of humor.
So earlier than you green-light one other speaking head video, take into consideration spicing it up and including some humor. You’ll inject extra shade and persona into your model, which shoppers desperately crave after they work together with companies.
Within the neuroscience subject, researchers have confirmed that storytelling is one of the simplest ways to seize folks’s consideration, bake data into their reminiscences, and resonate emotionally with them. The human brain is programmed to crave, seek out, and respond to well-crafted narrative — that’ll by no means change.
So identical to your favourite Netflix present, creating exhibits can total your viewers to observe total seasons of your collection, subscribe to your channel, and get extra excited in your present’s latest season than they presently are for the ultimate season of Game of Thrones.
Most manufacturers additionally produce their content material disparately, severing them from any thematic anchor, so tying your tales to a novel angle and telling them in an episodic vogue may help separate your movies from the remainder of the pack.
Whether or not it’s an thrilling new development or difficult-to-grasp expertise, your viewers needs to find out about your business’s improvements to remain forward of the curve. With the intention to fill their curiosity gaps, take into account creating explainer movies about your business’s newest tendencies and expertise.
Nonetheless, don’t simply make a speaking head video of somebody droning on in regards to the matter of debate. Individuals crave a variety of stimulus when they consume content, so get artistic and complement your video’s narration and textual content with a various mixture of dynamic graphics, well-liked film scenes, and photographs of actual folks.
Visible storytelling additionally helps people grasp concepts and data easily, so every time your narrator expands on an idea or some knowledge, your viewers can hearken to the data and watch a visible illustration of it, serving to them kind a concrete understanding of your video’s central thought.
It doesn’t matter in the event that they’re guitar classes, magnificence classes, or how-to movies about making a fire with a lemon, folks love studying find out how to enhance their lives. So should you can cowl matters that persons are enthusiastic about and train them find out how to get higher at them, they’ll be capable of reside higher lives, which is able to assist develop your channel’s model loyalty and sentiment, retain your viewers’ consideration, and appeal to their associates’ consideration by means of word-of-mouth advertising and marketing.
Similar to your explainers, be sure you diversify your tutorials’ visible stimuli. As a result of, opposite to the remainder of the varieties of movies on this checklist, the very best tutorials are really speaking head movies, however additionally they have participating visuals that make them extra distinct and gripping.
8. Buyer Case Research
Social proof and word-of-mouth are a number of the most potent techniques at your disposal. People evolved to follow the crowd and assume the majority is always right, so the extra testimonials you’ve gotten, the extra credible and reliable your model will appear.
Your case research are additionally a number of the most persuasive varieties of gross sales enablement content material, so ensure your gross sales reps and potential prospects can simply discover them in your YouTube channel.
When scripting your case research, you need to place your potential prospects’ in your present prospects’ sneakers, so deal with how your buyer confronted a particular downside, what they initially did to try to resolve it, how they found your answer, the expertise of utilizing your answer to resolve their downside, and the outcomes they produced together with your answer.
9. Product Promos
Tailor-made for potential prospects who’re additional alongside the customer’s journey, product promos are movies that highlight your product’s high options and tangible advantages. The sort of video is highly effective as a result of it will probably persuade potential prospects to maneuver on to the ultimate stage of the customer’s journey and critically take into account buying your services or products.
If you wish to learn to create compelling product movies, try considered one of Meghan Keaney Anderson’s weblog posts about 7 of the Best Promotional Product Videos Ever Made.
In her publish, the VP of Advertising and marketing at HubSpot says outstanding product movies all share 4 parts: participating dialogue and narration, a complete but concise rationalization of the product and its advantages, professionalism, and empathy and relatability. To see considered one of these movies in motion, try this product promo about HubSpot’s Progress Stack.