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Donald Glover’s Airdrop stunt at Coachella proves experiential advertising and marketing will get bolder with affect

Donald Glover's Airdrop stunt at Coachella proves experiential marketing gets bolder with influence

Artist Donald Glover (aka Infantile Gambino) used iOS Airdrop at Coachella to shock random festival-goers with a photograph of sneakers he created in collaboration with Adidas. Those that accepted the Airdrop acquired a free pair of the sneakers – with phrases and situations, in fact.

The fortunate recipients needed to signal a contract stating they might put on the sneakers, attend the present, and hold the sneakers on all weekend. Experiential advertising and marketing in motion.

Why we should always care

Glover’s Airdrop play comes at a time when experiential advertising and marketing is making waves. From Chanel’s Le Rouge Pop-As much as Refinery29’s 29Rooms funhouse, manufacturers are discovering methods to ask clients into their story.

However the inventive experiences are solely a part of the technique. In Adidas’ case, the model leveraged Glover’s celeb to affect an viewers that was already tuned in (actually). The Airdrop tactic was merely an surprising and pleasant conduit bringing followers to the product.

Earlier than launching an experiential technique, we should always take into account what sources are applicable and obtainable to rally consciousness and engagement. As a result of if there’s something we’ve discovered about tangible experiences, it’s that supply and notion may be all the things.

About The Creator

Taylor Peterson is Third Door Media’s Deputy Editor, managing industry-leading protection that informs and evokes entrepreneurs. Primarily based in New York, Taylor brings advertising and marketing experience grounded in inventive manufacturing and company promoting for world manufacturers. Taylor’s editorial focus blends digital advertising and marketing and inventive technique with matters like marketing campaign administration, rising codecs, and show promoting.

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