When Instagram was first launched, it was considered solely as a enjoyable, visible social media community. These days, it is also used as a significant content material promotion device for manufacturers and influencers.
Actually, based on Sprout Social, 80% of Instagram customers comply with a model, and one of many three most-viewed Tales of all time was posted by a enterprise account.
Together with enterprise accounts, influencer advertising and marketing can also be on the rise. As an example, 93% of influencer marketing campaigns occurred on Instagram in 2018.
By introducing key product updates like video, tales, and IGTV, Instagram now boasts over 1 billion monthly active users who spend close to an hour scrolling by means of the app every day they log in.
Instagram’s reputation lets most manufacturers forge an emotional reference to a large viewers. Some manufacturers are so good at visually partaking and resonating with Instagram customers that they’ve attracted tens of tens of millions of followers.
That can assist you be taught from the platform’s better of one of the best, we have compiled an inventory of 19 accounts with the best variety of customers — in addition to a number of key takeaways from every.
As a result of the accounts with probably the most followers belong to influencers and celebrities, we have cut up this rundown into two sublists which might be model and influencer particular.
High Instagram Accounts (Manufacturers)
- High Instagram Accounts (Manufacturers)
- High Instagram Accounts (Influencers)
- Key Takeaways From the Most Adopted Accounts
- Nationwide Geographic
- Actual Madrid
- PC Barcelona
- UEFA Champion League
Followers: 303 Million
Instagram units an amazing instance for manufacturers who really wish to interact an viewers on their app. By curating and reposting their customers’ most fascinating content material on their very own profile, Instagram reveals their followers that on a regular basis individuals can meet their inventive and creative potential on the platform.
This evokes manufacturers and regular Instagram customers to spend the effort and time required to craft visually gripping content material that can immediately maintain an viewers’s consideration.
Instagram additionally does job of selling their tales and IGTV present about celebrities, wildlife, and different culturally related subjects. They publish unique content material that highlights upcoming episodes, however the posts learn extra like a function story than an commercial, which sparks extra curiosity within the present.
Followers: 111 Million
Nationwide Geographic hires probably the most gifted photographers on the planet, so their Instagram posts of landscapes, cityscapes, and the encircling life all the time appear to be awe-inspiring. However their beautiful visuals aren’t the one purpose why they’ve attracted over 100 million followers.
Nationwide Geographic is a historic journal that is well-known for his or her credible journalism and compelling storytelling. In every publish’s caption, they can craft fascinating narratives in regards to the photograph or video, normally in a method that spreads consciousness for a related environmental subject.
Nationwide Geographic additionally makes use of Instagram Tales, Tales Archive, and IGTV to drive visitors to featured articles and movies on their web site. However additionally they know their followers desire to not go away the app.
As an alternative of utilizing gimmicky visuals and clickbait copy to coax individuals into visiting their web site, they really summarize the function article or video of their tales and IGTV reveals.
For entrepreneurs, Nationwide Geographic’s Instagram technique clarifies that it is essential to satisfy your viewers the place they’re, and never power them to go someplace simply since you need them to go there.
If individuals find yourself clicking by means of to your web site, that is nice. However you need to be greater than keen to teach your viewers the place they wish to be educated, even when it ends in a decrease quantity of visitors.
Followers: 88.5 Million
Within the promoting trade, Nike is thought for his or her motivational adverts that encourage athletes to consider in themselves when aiming to succeed in their full potential.
On Instagram, the enduring model’s content material follows this theme, with posts within the type of quick movies, documentaries, and inspirational movies and images. Nike additionally makes use of Instagram to replace their followers with fast information in regards to the sports activities world, proving that they deeply perceive their viewers’s pursuits and wishes.
4. Real Madrid
Followers: 72.6 Million
Actual Madrid is arguably the most popular soccer team on the planet, so many of the workforce’s Instagram posts replace their huge fan base on scores, highlights, and transactions.
However the best way they appeal to and have interaction twice as many Instagram followers as groups with comparable fan bases is not by means of normal updates. They’ve constructed their huge following by giving their followers an inside look of the workforce’s on a regular basis actions by means of participant takeovers and follow highlights on IGTV.
Breaking down these obstacles between fan and participant makes Actual Madrid’s fan base really feel like they really know their favourite gamers on a private degree, which develops a extra intimate and constant relationship between the 2.
5. FC Barcelona
Followers: 71.1 Million
Like Actual Madrid, FC Barcelona updates Barcelona followers with sports activities pictures, season-related stats, details about Barcelona gamers, and different enjoyable tidbits associated to the workforce and season.
They use a mixture of content material kinds with movies, motion pictures, and posed images, however they all the time use many tags, hashtags, and eye-popping emojis of their captions.
Throughout video games and different occasions, you’ll find FC Barcelona launching one or a number of Tales with their very own video content material in addition to curated content material sourced from followers.
With curated Tales by followers, they’re capable of publish extra contemporary, attention-grabbing content material. FC Barcelona’s curated Tales additionally allow followers to contribute to the Instagram channel. Whereas we aren’t capable of publish tales straight, you’ll find some on the account’s page.
Followers: 50.2 Million
With loads of canine, cat, and child movies, meme references, and jokes which might be nearly too relatable, 9GAG has one of many funniest accounts on Instagram.
The account’s Instagram tales and Tales Archives interact their viewers properly too — they publish a ton of polls about subjects that everybody has a solution for like, “Is soup a meals or a beverage?” and “Would you journey to the previous or future?”
Additionally they use Instagram tales to drive visitors to their web site by asking their followers to swipe up and see in the event that they appropriately guessed the identify of a TV present or film with solely emojis as clues. On IGTV, they generate much more model engagement by letting their followers ask questions throughout stay Q&As with celebrities.
As the one on-line content material platform on this checklist, 9GAG proves to entrepreneurs that interacting together with your viewers is without doubt one of the greatest methods to have interaction them, develop a relationship, and appeal to extra followers like them.
Followers: 43.7 Million
Scrolling by means of NASA’s Instagram feed makes you are feeling a bit of like an astronaut floating by means of the depths of house. You may expertise intimate views of various planets, constellations, and supernovas within the Milky Means galaxy, all of that are taken by NASA’s spacecrafts and Hubble Area Telescope.
NASA’s Instagram Tales and IGTV channel additionally educate their followers about attention-grabbing house insights, just like the views of the solar and Earth, the seek for life in house, and NASA’s new expertise launches
NASA’s reputation on Instagram proves that you would be able to truly create instructional content material that does not sacrifice any leisure worth.
Followers: 41.Three Million
Within the final yr, the Champions League surpassed the NBA’s account in Instagram followers. Like the opposite soccer model accounts we have famous, the Champions League recurrently posts motion and workforce pictures, in addition to updates associated to approaching and previous video games.
Together with common updates and motion pictures, among the account’s common posts embody stats like «High Scorers,» behind-the-scenes movies, and workforce roster photos.
Followers: 37.5 Million
Marvel posts recurrently about its motion pictures, TV reveals, and Marvel.com content material. It additionally mixes issues up with using photograph and video posts. Moreover, the account often makes use of enjoyable movies to cross-promote with different Marvel-affiliated accounts and influencers.
Whereas many different accounts, like HBO, promote their content material by posting trailers as Instagram Tales, Marvel makes use of Tales to cowl purple carpet premiere occasions. These tales embody images and clips of the celebs, in addition to different attention-grabbing issues that occur on the occasions. Most not too long ago, Marvel featured the premieres of Darkish Phoenix and Avengers: Endgame.
Followers: 34.9 Million
Throwback Thursday will all the time be an enormous deal on social media — who does not love a heavy dose of nostalgia each week? Just lately, although, Chanel determined to take #tbt to the following degree. They have been evoking nostalgia in fashionistas everywhere in the world by posting previous adverts that highlight earlier style traits for his or her Chanel Holidays marketing campaign day-after-day.
The legendary style model additionally posts a whole lot of content material about Coco Chanel’s early style influences to advertise Inside Chanel, an internet sequence that recounts Coco’s life and the way she constructed her style empire.
Harnessing the ability of the previous is without doubt one of the best methods to evoke an emotional response out of your viewers and forge a reference to them. With that in thoughts, nostalgia ought to all the time be in your advertising and marketing arsenal.
High Instagram Accounts (Influencers)
- Cristiano Rinaldo
- Ariana Grande
- Selena Gomez
- Dwayne «The Rock» Johnson
- Kim Kardashian
- Kylie Jenner
- Leo Messi
- Taylor Swift
Followers: 170 Million
So, who has probably the most followers on Instagram? That will be Cristiano Ronaldo, who’s been known as the world’s best soccer player (or fútbol participant).
Together with the anticipated soccer motion pictures, his Instagram technique largely entails paid partnerships and cross promotions. This is only one instance:
The account’s content material is a mixture of sports-related updates, images capturing his life exterior of the sector, and occasional motivational posts about subjects like health and clearing your thoughts.
One factor this account places nice effort into is the imagery. All of its photos and movies are crisp, clear, colourful, and high-production high quality. We have discovered that editing images before uploading to Instagram can actually make a distinction in how skilled a model or particular person account appears. Ronaldo’s account is one nice instance of this.
Followers: 156 Million
Ariana Grande has not too long ago gained an extremely massive following on the platform. Her model is particularly related to the youthful demographic of Instagram.
All through the final 4 years, plainly Ariana has not wanted to make use of partnerships or promotions to strengthen her following. This is an instance of one of many few promotional posts she has had on her account, which dates again to 2015:
Presently, it appears her technique entails a excessive posting frequency, with round six or extra updates per week. She primarily makes use of the platform to replace customers on her every day life and her music profession. These posts typically embody images of her canine, behind-the-scenes movies, and live performance highlights.
Ariana has additionally experimented with IGTV. Just lately, she used it to announce the drop of her new tune «Sweetener» by together with the tune within the publish itself, in addition to a hyperlink to it within the caption.
One of these technique would possibly make her followers and followers really feel like they’re being rewarded for his or her loyalty on the platform. On the similar time, the risk of listening to Ariana’s new music would possibly entice new audiences to comply with her.
Lots of her posts normally embody quick captions which can solely embody one or two emojis. This doesn’t appear to be unusual for main celebrities on the platform, as they could not have a massive must optimize captions.
Whereas Ariana and different listed influencers could not have, or want, a caption technique, these beginning out on Instagram or aiming to develop their following ought to comply with optimization best practices. These embody crafting attention-grabbing captions that will use hashtags, and account tagging.
3. Selena Gomez
Followers: 151 Million
Selena Gomez’s content material is a enjoyable mixture of paid partnerships, selfies, and quotes. As the previous most-followed person on Instagram, she has mastered optimized photograph captions, Tales, paid partnerships and cross-promotions with different influencers.
Whereas her posts strategically embrace paid promotions and influencer cross promotions, she additionally makes use of Instagram to share inspirational quotes or her ideas on sure political subjects, which provides extra of a human facet to her web page.
Followers: 145 Million
On any given day, Dwayne Johnson would possibly use the platform to replace followers on his household life, what he is consuming on his «cheat days», his health merchandise, or the motion pictures he is engaged on. He is additionally began utilizing IGTV to advertise his projects and personal brand. He typically movies himself giving health ideas, discussing his new merchandise, or updating followers on different attention-grabbing occasions in his life.
Followers: 141 Million
The Keeping Up With The Kardashians star has not too long ago posted much more about her household and her KKW Beauty Line. She additionally isn’t any stranger to cross promotions and partnerships. Whereas most of her posts are artsy or strategic, she just isn’t afraid to publish one thing jaw-dropping or humorous infrequently.
This is one humorous publish the place she promotes The Secret Lifetime of Pets.
She makes use of IGTV to advertise her tasks, like trailers for Keeping Up with the Kardashians. She will even often workforce up with different influencers for tutorial-styled posts.
On this video, her hair stylist Mario Dedivanovic walks followers by means of how they will recreate Kim’s latest Met Gala look:
6. Kylie Jenner
Followers: 137 Million
Whereas Kylie Jenner’s particular person account follows her day-to-day life, she has additionally used it as a device to advertise her corporations: Kylie Cosmetics and Kylie Skin. Though Kylie recurrently tags and engages in cross promotion along with her corporations’ accounts, her private Instagram nonetheless has over 100 million extra followers than the opposite two, mixed.
Most not too long ago, Kylie has used IGTV to present followers Kylie Cosmetics tutorials. This technique permits her audiences to see how the merchandise look and be taught how to make use of them earlier than they make a purchase order.
One of these content material could interact potential consumers which might be each skilled and fewer skilled in purchasing for make-up.
Followers: 128 Million
Like Ariana Grande, Beyoncé focuses extra on her creative facet than in cross promotion or paid promotion. She additionally breaks from the standard mould by not often posting captions and letting her high-quality imagery or video communicate for itself.
On her Instagram, you possibly can normally discover slideshows of high-quality images of her, high-fashion pictures the place she’s seen in several kinds and outfits, and occasional promotions of her personal private tasks — reminiscent of her Netflix live performance documentary, Homecoming.
8. Leo Messi
Followers: 121 Million
The soccer participant recurrently posts images of himself on the sector, in addition to his every day life. His posts are a mixture of images and well-edited movies. When movies are included, they’re typically a part of paid promotions. Messi has additionally dabbled within the Tales function, the place he reveals off images of himself, photos from recreation occasions, and some photos of his household.
Whereas he does not publish massive captions on his private posts, he normally optimizes paid promotional posts with tags and hashtags. He additionally posts considerate captions in each English and Spanish. This would possibly open up his following alternatives internationally.
9. Taylor Swift
Followers: 118 Million
The musician’s Instagram is crammed with images from live shows in addition to a number of images from her on a regular basis life. Not like Beyonce and Ariana Grande, Taylor Swift embraces captions with emojis and hashtags. She additionally does a wonderful job of tagging different accounts. This account is an effective instance of how sturdy captions and account tagging methods can actually optimize your Instagram.
Her posts are sometimes colourful and in slideshow format, which permits customers to swipe by means of a number of photos.
Taylor has additionally used her Instagram as a device to advertise reveals and albums. Like Ariana Grande, she not too long ago posted tales to advertise and provides customers a style of her single, «ME!»
As they considered the quick story, customers may swipe up to a hyperlink which listed websites the place you possibly can hearken to, obtain, or save the tune. This technique offers customers a style of content material after which a fast payoff after they swipe up.
Key Takeaways From the Most Adopted Accounts
By trying on the most-followed manufacturers and influencers, we are able to see some key methods that a lot of them have in widespread.
Listed here are a number of that you would be able to begin utilizing, even with out a big following or a big social-media finances.
- Optimize captions witty or considerate captions with hashtags, account tags, and eye-popping emojis.
- Use cross promotion or paid methods to affix forces with different accounts or influencers.
- Experiment with new options together with Tales or IGTV to present customers new methods to have interaction and eat your branded content material.
Initially printed Jun 11, 2019 5:12:00 PM, up to date June 11 2019